Gwyneth Paltrow is The New Face of Tod’s

Gwyneth Paltrow has been named the new face of Italian luxury goods brand Tod’s in the wake of a short film she made for them which just debuted at Cannes. The ad campaign, shot by Mario Testino in Capri aboard dashing Tod’s CEO Diego Della Valle’s yacht, portrays “the uber luxurious, outdoorsy life of a beautiful Italian aristocrat from the heady days of the jet-set era,” says Vogue UK.

“Italian style is very sexy, very womanly and what I love is that it seems to have so many different inspirations,” Paltrow told the magazine. She replaces Sienna Miller, who starred in Tod’s ads last year. The Cannes short, which was directed by Dennis Hopper, a longtime friend of Della Valle’s, portrayed a day in the life of Gwyneth with her favorite Tod’s bag.