There are many reasons to love chocolate, and just as many to treat yourself to a Ju Ju Be diaper bag. Like chocolate they’re yummy, irresistible and so good looking they're almost sinful. However - unlike bars of chocolate one of these gorgeous designer diaper bags will only add temporary inches to your waist.

The minute you unhook it from your shoulder, instant weight loss! We so wish the same could be said for a 100 gram bar of the world’s finest melt-in-your-mouth chocolate!

Ju Ju Be bags are renowned for being right on trend when it comes to looks, style and appeal. Bold colors, striking prints and designs to make most moms’ sigh with delight. They’re functional, fashionable and so mouth-watering to look at it’s untrue.

The cool, the hip and the fashion conscious love these diaper bags, and so should you. Reasons to be cheerful? Ju Ju Be.

Ju Ju Be Bff Diaper Bag

The BFF is touted as being your new best friend. Based on how it looks and the design, that could well be true. The Bff is certainly striking, with it’s beautiful color combination and appealing pastel print.

Designed to work as either a diaper backpack or messenger bag, it oozes with storage pockets, space and comfort for the user. All the hardware, zippers etc are complimentary to the overall design of the bag and for those that like a little choice it comes in a wide variety of different shades.

Adjustable padded straps, anti-microbial Teflon coated fabric, a memory foam pad insert in the shoulder strap – what more could you want? Good enough to eat and certainly better than chocolate.

Ju Ju Be Bff Diaper Bag, Dizzy Daisies List Price: $165.00

Ju Ju Be Be Tween Diaper Bag

The Be Tween diaper bag was designed around the need for a bag that was a little larger than usual yet not so large that it became overly cumbersome. Think of this one as you would a chocolate bar that’s between a 1.2 oz and 3.2 oz – sometimes the small ones aren’t enough, the bigger ones a step too far.

Looking as good as this one does it’s easy to see why it’s irresistible to moms everywhere. The print is striking and, in the event you want more choice you can choose from among 18 other colors and designs. The same hardware rules apply, everything’s manufactured to last, adjustable strap, comfortable shoulder padding and there’s a pocket for just about everything.

Gorgeous, not really something you want to eat but the point is it looks good enough to do so. Lots of features, plenty of function, highly recommended.

Ju Ju Be Be Tween Diaper Bag, Lotus Lullaby List Price: $100.00

Ju Ju Be Light Diaper Bag

If you’re on a budget (and need to trim some excess off anything) the Light diaper bag is a great compromise. You’re still getting your hands on a beautiful looking bag yet the price tag is low enough to reach all pockets.

The one featured is Julias Ribbons but, again, if you want more choice that’s exactly what you get with Ju Ju Be diaper bags. 17 different designs, each and every one is scrumptious and a feast for the eyes … and they’re all functional too. A compact changing pad, pockets for diapers, wipes or bottles.

It’s fully washable and reversible; an all round fun looking diaper bag that’s high on style, big on quality and it won’t add a single inch to your waistline!

Ju Ju Be Be Light Diaper Bag, Julias Ribbons List Price: $35.00