June 22, 2008
Bag, Borrow or Steal
I went to see Sex and the City last week (my first time seeing a movie in France), and I walked out feeling almost overdosed on fashion. You like Dior? Laboutin? Vivienne Westwood? Vera Wang? Blahnik? Vuitton? You will not be disappointed, as stunning handbags, dresses and shoes from these designers have prominent roles in this movie. My only complaint is that in some scenes, all the women are dressed alike style-wise (large and bold patterned dresses), even the extras. But that’s a small complaint. Overall I really enjoyed the 2 ½ hour movie as did the other two gals I saw it with and we all felt a bit swept away from reality which is really the point, isn’t it? I’d actually like to see it again just to be able to pay more attention to what everyone is wearing, because most of it was just stunning.
In one scene in the movie, Jennifer Hudson’s character refers to Bag, Borrow or Steal, the company that rents out bags (and other accessories). When I first heard of this company a few years ago, they were apparently still quite young, but I had looked at the website and gotten the impression they were a mature and large company because the site was well-designed and executed. I read a few news articles this week and it turns out the company is actually quite small (or at least they were before this movie came out!). I had looked them up this week because I was curious to know how much they had paid the producers of Sex and the City to do the product placement. Turns out they didn’t pay anything, they just happened to get written into the script. Talk about awesome luck for a company! That’s millions of dollars of advertising for free.
There’s a good article about Bag, Borrow or Steal’s reaction here at The Wall Street Journal.
Filed under Dior by Margaret








